Closeup of potato chips

(Photo by Mustafa Bashari on Unsplash)

Potato chips: the crispy, salty snack that’s somehow the perfect companion for every occasion. Whether you’re binge-watching your favorite show, having a heart-to-heart with a friend, or just trying to survive that awkward family gathering, a bag of chips is always there for you. But with an overwhelming variety of flavors and brands vying for your taste buds’ attention, how do you pick the perfect chip? Fear not, fellow snack enthusiasts, because we’ve crunched our way through expert potato preferences to bring you the ultimate guide to the best potato chips of all time. Prepare your taste buds for a delicious adventure – and maybe grab a napkin or two. Let us know if we missed your fav in the comments below.

StudyFinds is a research-driven platform that analyzes and synthesizes expert recommendations from trusted sources. Rather than writing reviews ourselves, we meticulously compile consensus findings from leading industry experts and established publications to save consumers valuable research time. Each article represents hours of analysis across multiple authoritative sources to identify the most consistently recommended choices.

1. Lay’s Classic

Lay’s Classic Potato Chips

Restaurant Clicks picks this golden classic as number one: “You can’t go wrong with Lay’s Classic Potato Chips; as they say, you can’t just eat one! Lay’s brand is synonymous with potato chips, and for a good reason. These chips are thin and crispy with the perfect amount of salt.”

“The all-time classic chip took the top spot in our taste test. Many of our testers remember having these chips in their childhood lunchboxes or in the stands at sports games. And in addition to the nostalgia factor, these held up as the perfect salty and greasy chip,” according to Eat This, Not That! 

Cheapism loves this lunchbox favorite: “Thin, crisp, a bit greasy, definitely salty … this is the potato chip that seems to show up in everyone’s school lunchbox, business box lunch, and office vending machine. Like Coca-Cola and Heinz rule their respective categories, Lay’s sets the standard for how a plain potato chip should taste.” 

2. Zapp’s Voodoo Chips

Zapp’s Voodoo Chips

HuffPost got the opinion of chefs, and here’s what they say, “These chips are a ‘hands-down’ favorite for chef Kardea Brown. ‘It’s the taste that has special meaning to me, which is a combination of my favorite flavors — salty, tangy and sweet,’ she told HuffPost. Brian Nasajon, chef and owner of Miami’s Beaker & Gray said, ‘It’s the slow, low cooking temperature that makes the starch set, which gives them that extra-hard crunch. In my opinion, it’s the only way a chip should be. I’m that guy who’s dumping the crumbs from an empty bag straight into my mouth.’”

The Washington Post adds their reviews: “These Louisiana chips were greasy but not in a bad way. A ‘grease bomb — but that doesn’t mean they don’t taste good,’ one taster proclaimed. ‘These are big, tough lads. They have real crunch.’ ‘I like these a lot — good amount of crunch and texture.’” 

And The New York Times staff chimes in with these words of chip wisdom: “This is the kind of chip you eat until you get a canker … and then you eat a little more,” Senior Staff Writer Rachel Cericola claims. Senior Software Engineer Jacob Baker says, “Zapp’s Voodoo chips taste like everything at once. They have more flavor per chip than a medieval peasant would taste in a lifetime.” 

3. Cape Cod Original

Cape Cod Original Chips

The Takeout crunches down on just how much this chip deserves a top spot: “This is the belle of the ball. It is the chip to beat all chips. If aliens arrived and we had to feed them the best food America had to offer, I’d advocate for the Cape Cod chip. What makes this chip stand out more than anything is the consistency.” 

Hand-selected potatoes, canola oil, and salt, these simple ingredients make a ridiculously crunchy kettle-cooked potato chip. Being cooked in small batches in custom kettles ensures these thick-cut potatoes are fried to an enticing golden amber hue. Cape Cod chips have a hearty potato flavor and a Cape Cod crunch that’s second to none,” Gopuff claims.

Delish says, “Of all the potato chips we tasted, Cape Cod stood out as a clear favorite. One of our tasters noted it was the ‘yummiest and most well-seasoned.’ While some other chips had excessive amounts of salt and oil that overwhelmed the potato flavor, Cape Cod is just salty and fried enough.” 

4. Ruffles

Ruffles Potato Chips at a cookout

Redbook thinks this is the perfect chip to dip: “A perfectly wavy potato chip that is structurally sound, perfect for withstanding all kinds of dips and rich in flavor.” 

“These potato chips are texture on top of texture. Ruffles have that trademark crimp that no one can resist. They’re salty, potato-forward and just absolutely irresistible,” Taste of Home raves.

5. Ruffles Cheddar & Sour Cream

Ruffles Cheddar & Sour Cream

Men’s Journal calls these dynamite: “It’s hard to beat the flavor combination of cheesy cheddar and cool sour cream. When those two come together in chip form, it’s dynamite. It’s hard to beat Ruffles, a classic. The wavy shape of the chip means more surface area for flavor — and these have a great crunch factor as well.” 

“Thick ridged potato chips flavored with cheddar and sour cream that stand up to the thickest dips. We asked ourselves, could we make a tastier cheddar chip. Then we had a good laugh, because obviously there’s nothing better than Ruffles Cheddar & Sour Cream chips,” FINDTHISBEST writes.

Chip, chip, hooray! You’ve discovered the top five potato chips, according to experts. Now tell us about your favorite chips in the comments. StudyFinds editor-in-chief Steve Fink says it’s a “stunning crime” that Utz and Pringles didn’t make the list. What say you?

Sources used to form this list of consensus picks

Note: This article was not paid for nor sponsored. StudyFinds is not connected to nor partnered with any of the brands mentioned and receives no compensation for its recommendations. This article may contain affiliate links in which we receive a commission if you make a purchase.

About Stephanie Vallette

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StudyFinds publishes digestible, agenda-free, transparent research summaries that are intended to inform the reader as well as stir civil, educated debate. We do not agree nor disagree with any of the studies we post, rather, we encourage our readers to debate the veracity of the findings themselves. All articles published on StudyFinds are vetted by our editors prior to publication and include links back to the source or corresponding journal article, if possible.

Our Editorial Team

Steve Fink

Editor-in-Chief

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Associate Editor

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23 Comments

  1. Thomas J McIntyre says:

    A good bag of Lays is fantastic, but I have experienced a difference in quality sometimes. I prefer Aldi’s at about half the price.

  2. MS.Pearl says:

    I liked lays and cape cod light salt. But I gave up eating chips. Lost a lot weight doing that and the Blood Pressure is much better. Try it.

  3. Steven Martel says:

    Good’s Potato Chips out of Pennsylvania! Best chips I’ve ever tasted 😋!!!

  4. Joe Glocer says:

    Charlie’s Chips in a 1 gallon can, 1960 era!

  5. TNDRIVER says:

    Cape Cop Sea Salt and Vinegar or Sea Salt and Black Pepper are my top 2, then we start looking at Tabasco to Jalapeno flavored ones, but I love all the cheese ones two. There are just too many to choose from.

  6. Allie says:

    Trader’s Joe’s and Aldi’s have the best store brand Classic Chips. They’re not greasy like Lay’s Classic but instead are large, thin, crispy and absolutely delicious.

  7. Cgrove says:

    If you live in Pennsylvania none of those brands would even be close to making the list.

  8. J.Doukas says:

    chips UTZ of Hanover ,BBQ Middleworth.

  9. Barbara Crouch says:

    My very favorite potato chips are ShearersPotato Chips!!! They have just the right amount of salt and are always crispy!! You can taste the potato in them!!

    1. Lynne says:

      I’ve been eating chips for 60 years and tried many. Never heard of these

  10. Linda Smith says:

    Our favorite is Lay’s lightly salted potato chips.

    1. Consuella floyd says:

      I agree they are also my favorite chips Lays lightly salted in the light blue bag chips, can’t eat just one, I try to limit one small bowl for my snack, or I will take the whole bag and eat them. I get a bag each and every time, when we run out

    2. Lynne says:

      Lay’s was my only choice for many decades but the don’t taste as good as they used to.

  11. David says:

    You got to go to Burlington Iowa!! Sterzings potato chips are the best! Sadly it’s not a national brand, and that’s a shame because they are the best!

  12. David Sansom says:

    I love Lays barbecue chips. I now stray from basic chips to 1.Nabisco’s Ritz Cream Cheese and Onion wow, what a burst of flavor!!! In fact , these potato crisps beat any potato chip hands down . Also, for 2. The 2 Flavor Crisps by Cheez It Cheez It Snapp’d Double Cheese. Great flavor for cheese lovers!! For crackers, 3. Cheez. It Extra Toasty, and 4. White Cheddar

  13. Marie says:

    Hard no on the Cape Cod kettle cooked. It’s seems like every other bag tastes like a rotten potato was cooked in that batch. Lays kettle cooked are great every time.

  14. Jeff says:

    Like cape cod chips, Tri-Sum, another local Massachusetts brand, is better IMO. Expensive now for sure.

  15. LG says:

    TJ’s Salt& Pepper chips and Kirkland Sea Salt chips are better than any of the mentioned brands and Jays is better than Lays and isn’t even on the list. Zapps Cajun are good as are Utz Salt&Pepper . Great Lakes makes very good chips also

  16. Tamekia says:

    The best chips are the HERR brand. So good and they’ve gotten so expensive 😩

  17. David Perry says:

    Sadly, the absolute best chip I’ve ever eaten is no longer produced. Gibbles Nibbles
    (Gibbels ?), as well as their pretzels, were amazingly delicious. Company, in Pennsylvania I believe, was absorbed by one of the corporate piranhas and their products discontinued. 😿 !!!

    1. Carol Steketee says:

      Gibbles
      YESYESYESYESYESYESYES

  18. doug says:

    This review must have been paid for, The giant bags at COSTCO are much better quality than these, as are Trader Joes.

    1. Rhonda says:

      I thought the EXACT same thing. They were paid to say these chips were good. None of them are good.